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Posted: Monday, March 13, 2017 12:12 AM

Aesculap, Inc., a B. Braun company, is part of a 180:year:old global organization focused on meeting the needs of an ever:changing healthcare community. Through close collaboration with its customers, Aesculap provides advanced technologies for general surgery, neurosurgery and closure technologies. Aesculap continues a proud heritage of leadership and responsiveness as we strive to deliver products and services that improve the quality of patientsA? lives.Position Summary: Responsible for managing and implementing marketing activities for assigned product areas through research, strategic planning and implementation. Responsibilities: Essential DutiesWorks with senior marketing member to conduct on:going research to define market needs (includes interfacing with hospital personnel, surgeons, nurses, and sales representatives, surgical observation, and literature review) to develop and maintain product lines.Identifies and implement new product styles, patterns, line extensions, deletions.Works with Marketing Research Department to develop, analyze and maintain competitive profiles for products and companies including literature resources.Works with senior marketing member to develop, implement and update annual marketing plan for product line to maximize the companys position, as well as participates in the formulation and development of departmentA?s strategic plan.Develops short:term product promotions.Evaluates pricing strategies and works with senior marketing member on implementation.Produces on a monthly basis, accurate product sales forecasts in conjunction with Forecast Department and senior marketing person.Coordinates activities with members of various departments to implement the marketing plan (includes sales, operations, research and development, regulatory, quality assurance).Works with senior marketing member to develop and manage new product introduction process, including written product proposals, project management, all launch activities, line extensions and modifications.Works with senior marketing member to develop all marketing communications materials and promotional items (catalogs, brochures, press releases, and training materials) for assigned product line.Works with senior marketing member to distribute updates on products, the market, and competitive activities.Works with senior marketing member to create and maintain all training and in:service materials for product line and conducts product demonstrations and seminars to internal and external personnel as requested.Provides technical product support to the sales force, customer service and end user.Reviews materials with marketing and sales management.Coordinates participation at trade shows, workshops, meetings with customers, sales meetings and participates as required.Other duties may be assigned.Must comply with applicable ISO and FDA regulations as stated in our quality manual.Must embody the CompanyA?s Vision, Mission and Values.Must be able to travel domestically and internationally by air and car, and work occasional weekends. Must possess a valid government issued drivers license and passport.Requires excellent written and interpersonal communication puter skills in Windows, Lotus e:mail, Excel, Power Point and word processing desirable. SAP experience highly desirable.This position requires the handling of instruments that may have been contaminated by blood or other bodily fluids. In compliance with Occupational Safety and Health Administration (OSHA) regulations, Aesculap will provide a safe working environment for all employees.Able to pass and maintain annual Vendor Credentials such that healthcare facilities allow entrance into patient care areas in direct association with marketing and selling of groups productsExpertise: Qualifications:Experience/Training/Education/Etc Required:Bachelors Degree in business, marketing, engineering, or equivalent.Business to business marketing or product management experience preferred, but not r

Source: https://www.tiptopjob.com/jobs/64760879_job.asp?source=backpage


• Location: Allentown

• Post ID: 37568715 allentown
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